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How to Increase the Number of People Who Buy Art
by Sharon Gates on 9/27/2010 1:28:29 PM
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In a recent response to a blog question "How can we as artists increase the number of people who buy art?", I responded with the thoughts written below based on personal experience:
Pablo Picasso said, "Every child is an artist. The problem is how to remain an artist once we grow up." One can substitute "art lover" in place of "artist" as well. Unfortunately, art is often the first budget cut in many schools these days, but there is something we as artists can do about this.
Many years ago, when my son was in elementary school, I worked with his very forward thinking, art appreciating principal on various school projects. Our goal was to bring art appreciation into the school as well as make the bare, institutional walls a bit friendlier. What we did, of course, is nothing new to a lot of schools, but just think what could happen if artists work with our local schools to create even one project similar to those outlined below? I hope you will be inspired to approach schools in your area with one of these ideas:
1) In the Four Corners of the World science lab, a group of parents/artists created murals on each wall, reproductions of famous works of art, including a very tactile version of Van Gogh's "Wheat Fields with Cypress Trees", Hokusai's "The Great Wave" (in styrofoam bas-relief), a desert scene, and a rain forest complete with critters.
2) A gallery wall of works by local artists, rotated each month, which every child could see each day on the way to the cafeteria or library.
3) A "sculpture wall" created by the children with local artist Lonnie Holley (aka The Sand Man), in the school bus entrance. It contained favorite things (Crayola crayon boxes, toy cars, etc.) of the children from each classroom.
4) A generous donation by the art department of a local university (could be from an art association, etc.) of framed prints of famous works of art, which were hung throughout the school.
5) Artists booths included in the end-of-school fair. Local artists could display and sell their work...and some did face painting, caricature sketching, and plein air painting to encourage lookers to pause.
Not only did the children experience all this artwork but so did their parents. I probably did more commissions during this time period than throughout my entire career. So you see there ARE things we can do as artists to ensure future generations of art buyers. And I believe what we did at this school is still making an art impact on the lives of each child who comes through this school today.
Have you had similar experiences in your children's schools? Any thoughts?
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The Meaning of Success
by Sharon Gates on 3/21/2010 3:51:37 PM
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I was recently feeling quite down, not seeing myself as a successful artist. None of you have ever felt that way, right? Right. In my mind I had the cartoon image of an angel on one shoulder and a little devil with a pitchfork on the other, the two of them going at it. For a while, the little devil was way ahead with arguments like "...after all, you've been at this for 23 years!...you aren't very prolific, are you?...are you just going to teach all your life? You know what they say: those who can't, teach...so many others are better than you...you could've entered more shows, won more awards...you haven't had any formal training like the better artists...look at your resume, for pete's sake...what do you have to show for all this time and effort?...you're afraid, aren't you?...hey, you've got laundry to do and dinner to prepare."
Sound familiar?
Then the angel on the other shoulder tried encouraging me, but she sounded pretty pathetic in comparison.
Angel: "Don't listen to him. You are a good artist and an excellent teacher...It's okay to teach and enjoy painting for yourself. Remember, you started out just to put art on your bare walls.
Devil: Yeah, but now you've run out of walls and where are you?
Angel: But look where you've come from with that tiny start!
Devil: But look what you could've done during all this time.
Angel: And you were never encouraged to pursue art as a career, either.
Devil: Yeah, yeah, you're gonna blame someone else now for your failures. aren't you?
Then, as happens from time to time, I was "led" to Kevin McPherson's definition of artistic success in his wonderful book, Landscape Painting Inside & Out (must have been a bigger angel that came along!). Kevin says "To succeed in art, you must first determine what success and art truly mean to you." That definitely got my attention. "If your goal is to reach financial success as an artist or to win awards, what will drive you to continue with art once those goals are reached?" Yeah, Kevin, you're right on. That's exactly how I've felt all along! He goes on to say "If you have an insatiable appetite to create, you will not stop, and the rewards will come."
Thinking further about this, I can say that I've truly never seen myself as having a career as an artist. I have a degree as an educator. I enjoy teaching. I've been and still am successful as a teacher. I am a communicator. But I'm also hooked on creativity, creating an image on canvas, paper, or through the lens of a camera. It does not matter whether it's something I've seen and wish to interpret or a fantasy from my imagination. When I experience something that takes my breath away or evokes a strong emotion I want to hold on to that experience. I want to share it with someone else, to communicate. To me, that is joyous! I believe that's what souls do on a higher, spiritual level. I am elevated to a higher place in the process and, hopefully, so is the viewer of my painting. When I can share this experience even further by teaching a student to communicate his or her own experiences, well, that's just icing on the cake.
So as an artist and teacher of art I can connect on multiple levels and my joy expands. And that, for me, is success: to live a joy-filled life doing what I love to do with the ability to share it with others. Do I want to sell my art? Of course! Do I feel "validated" as an artist when someone buys a piece? Absolutely! But that, in and of itself, does not make me a successful artist.
With that thought in mind I flicked the little devilish annoyance from my shoulder and headed to my studio.
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Developing a Painting Using Notan Sketches
by Sharon Gates on 3/12/2010 10:35:08 AM
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Wow, what a great class we had yesterday applying Notan design to an actual painting! All of the students "got it", including our brand new student who joined the class yesterday. Using photographs of selected scenes, the students worked up Notan sketches then toned their canvases. Next compositions were sketched onto the canvases and underpainted using a number 5 gray on the value scale. Interestingly, we ran into a problem when we realized some students' value scales used black as #1 and some used white as #1 value! No matter, however, because 5 always fell in the middle. The confusion began when I asked them to first lay in colors using values 6 and abovewhere they underpainted value 5, and for some that meant light values. So if you're doing this at home just remember to lay in your DARK value colors FIRST. Then proceed to the light value colors in the "white", unpainted areas of your canvas. By the way, this exercise is great for teaching the values of paint hues as well.
Since everyone works in acrylics in this class, we discovered that softening edges using this method became difficult. This was remedied, however, by leaving soft edges on the dark values and saving some of those mixtures for when we began applying light value colors. Takes practice but everyone managed to get the idea.
Everyone was excited to see their paintings develop so quickly, thanks in part to my constant pushing some of the normally slow poke, meticulous painters who all say they want to "loosen up", by the way. By the end of class everyone went home happy with nearly completed paintings and I went home exhausted...but happy, too. I love teaching!
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Thursday's Notan Lesson
by Sharon Gates on 3/6/2010 4:43:45 PM
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I've decided to play around with the font size because I thought the default was way too small. No, it's not my age. I've got 20/20 with my glasses on. The folks at Fine Art Studio Online were extremely helpful in changing the last blog entry and a couple of other sections of my website and told me how to do it myself. Althought I'm not computer challenged neither am I a techy (is that right?)...Oh well.
This week's art class was a success! We learned more about using Notan sketches to improve our compositions by evaluating light and dark shapes for better balance. As usual, the class was buzzing to begin with. It takes a while for everyone to unpack, visit, grab coffee. But once we got down to business and everyone watched as I did a demo to illustrate the lesson, the class was anxious to begin their own sketches. I had previously selected some of my own photographs, which I thought had good separation of values. The students used these to create Notans using both a vertical and a horizontal format. The object was to see which presented the most pleasing composition. A lot of beginning painters just select a photograph and try to paint it exactly as it is, which is usually horizontal, since that's the way most people hold a camera. It always amazes me that folks don't think about turning the camera vertically to take shots of tall things like trees, buildings, watertowers, and body shots of people. But that's another lesson.
Too often we are seduced by color. Beginning students in particular want to jump right in to the mixing of luscious colors and slap paint on the canvas, with little or no forethought, only to be disappointed with outcome. Then there are students who have carefully made a plan. They've thought about why they are painting their subjects, they've executed a beautiful preliminary sketch, know where the light is coming from, and selected a palette of colors suitable to the mood and key of the subject. But the painting winds up being weak or lacking in "something" and the student is disappointed. That's where good Notan design comes in, a pleasing balance of patterns of light and dark. If you develop a good Notan plan for your composition initially I guarantee you will experience a better outcome. Remember: think SHAPES, VALUE, then COLOR. Not the other way around.
I was pleased that everyone caught on quickly and some produced some excellent Notan sketches. Sorry I don't have photos for you. I had my camera with me, intending to snap some shots of my students and their sketches, but in the flurry of teaching I totally forgot to use it! I promise I'll do better next time.
To learn more about using Notan, see the article by Sharon Himes on the subject. Notan: Design in Light and Dark You can find more information by entering Notan in the Google image search.
Next week we'll put this information to use by painting from our Notan sketches. I promise I'll have examples for you to see.
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Today's Art Class
by on 2/25/2010 5:51:50 PM
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Always searching for a new approach to the painting dilemmas of my students at Forstall Art Center, I've decided to begin a series of lessons for the month of March on the Japanese concept of Notan, meaning lightness/darkness. We all struggle from time to time with creating dynamic compositions and seeing values, no matter what our skill level, so I think this class of mostly beginning, recreational painters will really benefit. Notan drawings simplify the values into just two, black and white, to help us see whether or not we are getting a good balance of dark and light shapes in our paintings. I was happy that the class seemed enthusiastic about studying this approach and reminded them to bring their sketchbooks, drawing pencils, and black drawing markers next week. Stay tuned for more on Notan!
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Beginnings and Promises
by Sharon Gates on 2/23/2010 11:33:53 AM
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My husband and I watched the movie "Julie and Julia" the other night. Now I am inspired and motivated to begin this blog that I've been putting off for a while - well, months, actually. I vowed I would be as open and honest in my blog as Julie was in hers. So I have some promises to you, my readers:
First of all, I promise to share techniques, methods, and materials as I create new artwork and talk about those I've used for past pieces. I will let you know what worked for me, what didn't, and why.
I will keep information to the point and relevant to you, whether artist, art collector, or a curious "wannabe". I don't have all day to read blog posts, no matter how informative, and I know you don't either.
I promise that I will be open, honest, and transparent (this does not mean, however, you will hear about my latest surgical procedure or recovery from a head cold). Folks need to know that artists are REAL people. I don't walk around with a smock, beret, and long cigarette holder and neither does any other artist I know. We're working folk just like you.
I promise to be informative and entertaining. There are 23 years worth of information stored in this teacher's brain and a theatre background as well, so hopefully you will return often to see what I've been up to and what I've got in store for you.
STAY TUNED! I'll be doing some plein air painting on warmer days (yes, I'm a fair weather painter I'm afraid), including a trip to the north Georgia mountains with some painting pals. I'll also talk about each Thursday's art class activities.
Please sign up for a live feed to stay posted.
See you soon!
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